Towards developing global executives

The Rs. 28,000 crore Indian Pharmacuetical industry is faced with opportunities such as tapping under-penetrated Chinese markets or grabbing a larger share of global herbal market to name a few. The challenges in volatile business environment of present times call for global executives who can lead strategically, responsibly and ethically. Genteel School of Business and Economics (Genteel) is the first approved center in India by Edexcel, UK’s largest qualification awarding body, for offering Level 7 BTEC Advanced Professional Diploma in Management Sciences (APDMS) . This course is suitable for working executives who wish to upgrade their management skills as it provides the latest management concepts and tools to transform executives into indispensable leaders.

Genteel School of Business and Economics

Genteel school of Business and Economics is committed to management education at undergraduate and post graduate levels. Though a young organization, it boasts of experienced academicians and a world class infrastructure. The approval from Edexcel as a qualified center to offer its Advanced Professional Diploma in Management Sciences (APDMS) is the testimony for its capabilities.

Edexcel a Pearson company, is the UK's largest awarding body offering academic and vocational qualifications and testing to schools, colleges, employers and other places of learning in the UK and internationally. With over 25 years of experience, Edexcel has developed an excellent program in management which befitting for executives wishing to acquire a higher diploma without letting go of their jobs.

Edexcel and Genteel School of Business and Economics

Genteel will deliver the APDMS course content as designed by Edexcel and Edexcel will monitor and audit the assessment and evaluation of learner’s assignments on a regular basis to ensure quality control.
The faculty members have been trained by Edexcel and they will work as facilitators and mentors to guide the learners through assignments and achievement of all learning outcomes.

Edexcel Level 7 BTEC Advanced Professional Diploma in Management Studies (APDMS)

The Edexcel Level 7 BTEC Advanced Professional Diploma in Management Studies is a 270 hour qualification comprising of nine learning units each having a duration of 30 hours. To achieve the whole qualification, a learner must successfully complete three core units and six specialist units.

Level 7 BTEC APDMS has been developed keeping in mind requirements for career progression and recognition by professional bodies.

Genteel’s Executive Education Programme - Teaching, Learning and Assessment
The process of assessment will be part of effective planning of teaching and learning. The assessor and the learner will be actively engaged in promoting a common understanding of the assessment criteria and learners will receive constructive feedback and guidance.
Variety of assessment methods will be used including cases studies, assignments and work based assessments along with projects, performance observation and time-constrained assessments. All assessments will emphasize the practical application of concepts.
In addition to the Level 7 BTEC APDMS, Genteel’s Executive Education (GEE) programme will include specific modules customized for executives from pharmaceutical industry. Thus,
Genteel’s Executive Education Programme = Level 7 BTEC APDMS (270 hours) + Customised industry specific modules (10 hours)
Suggested modules for pharmaceutical executives (Choice of any two modules of 5 hours each):

• A Day in the Life of a Pharmaceutical Sales Representative
• Drug Distribution
• Drug patents
• Drug sampling
• Brand medicine
• Clinical development and Pharmaceutical marketing
• Ethical Regulatory Guidelines
• Pharmaceutical Sales Skills

The salient features of GEE programme are as follows:

• Contact classes on weekends at the school’s state-of-the-art campus on Pune  Satara Road at mutually convenient timings.
• Online support by way of powerpoint presentations and accompanied lecture notes.
• Online discussion with the particular unit’s faculty on specified days and hours.
• Rigorous analytical base of learning.
• Emphasis on behavioral and leadership skills.
• Exchange of best practices.
• Experiment learning by doing.

The advantages of Genteel’s Executive Education

Who is right for the programme
This qualification offers an engaging programme for higher education and adult learners who are clear about the area of employment they wish to enter or to which they wish to progress within existing employment. It also provides a suitable qualification for those wishing to change career or move into employment in management following a career break. In short, this is an ideal programme for your executives whom you wish to develop as part of their career progression plans.

Investment – Of Just Rs. 444 per hour!
The Genteel’s Executive Education programme course fee starts at Rs 1,20,000 per executive/learner. This includes 280 hours of guided learning hours, lecture notes, library and internet facility at the campus, unlimited mentoring and guidance by faculty members, industry specific additional skills and an international Advanced Professional Diploma in Management Studies recognized in over 120 countries.